Stefan Georgi – RMBC II

Stefan Georgi – RMBC II Course

Stefan Georgi – RMBC II is an advanced copywriting and DTC marketing system built to help you create high-converting funnels using structured thinking, proven frameworks, and AI-powered workflows. Based on the RMBC framework (Research, Mechanism, Brief, Copy), this updated version expands into a complete system for building marketing assets across the entire customer journey.

In 2026, successful marketing is no longer about writing isolated pieces of copy. It’s about understanding how every element — ads, VSLs, landing pages, and emails — works together inside a unified funnel. RMBC II teaches you how to think strategically, execute faster, and produce conversion-focused assets without guesswork.

What You’ll Learn

• How to apply the RMBC framework to build high-converting copy
• Deep research systems to understand audience psychology and intent
• How to create and scale Unique Mechanisms for any offer
• Structuring high-performing VSLs and sales pages
• Using AI tools to accelerate copywriting and production
• Building full DTC funnels from cold traffic to conversion
• Creating ads, advertorials, and product pages that convert
• Email marketing systems for retention and lifetime value
• How to design scalable marketing systems instead of one-off campaigns

Here’s What You Get:

The RMBC II Method course is structured into a complete funnel-building system:

• Intro & Overview – Understanding modern DTC marketing and funnel thinking
• Deep Research – Audience insights, psychographics, and competitor analysis
• Unique Mechanisms – Differentiation and positioning strategies
• VSL Structure & Theory – Frameworks for long-form and short-form video sales letters
• Brief 2.0 System – AI-ready briefs for faster and structured execution
• VSL Creation with AI – Generating and optimizing VSLs efficiently
• Mid-Course Recap – Integration of core systems
• Advertorials – Bridging ads and landing pages effectively
• PDPs (Product Pages) – High-converting landing page structures
• Checkouts – Optimizing conversion points
• Ads Across Platforms – Strategies for Meta, YouTube, TikTok, and more
• Funnel Structure Framework – 15 key factors that define winning funnels
• Upsells & Cross-Sells – Increasing revenue per customer
• Email Marketing Systems – Full lifecycle email strategies
• Bonuses – Additional training and advanced insights

Stefan Georgi – RMBC II Modules

Part 1. Foundations and the State of D2C Marketing in 2025

• What is Copywriting?
• The Two Crucial Customer Journeys You Need to Understand
• What Sales Funnels Look Like in 2025
• The True Purpose of Direct Response Marketing
• Context is King: Why All Advertising Starts With Product/Market Awareness and Platform-Specific Strategies
• The RMBC II Approach: Simplifying Complexity & Leveraging AI

Part 2. Deep Research

• Product/Market Awareness – What it Is, Why it Matters, the Deep Research Process for identifying the Product/Market Awareness Level of Your Core Customer (And How to Speak To Them)
• Competitor Research – Deep Research Process for Doing Competitor Analysis to get Claims For Your Own Product and Differentiate Yourself From Competitors
• Psychographic Research – Understanding the Deep Psychological Drivers of Your Prospect
• Unified Research Document – Putting the Above Together Into One Document that Can be Fed to LLMs When Writing Copy
• Ingredient Research (When Relevant) – Using Perplexity (Or Other LLMs) To Get Studies, Claims, and Citations for Any Supplement Formulation in Under 5 Minutes

Part 3. Unique Mechanisms

• Overview
• UM Ideation With LLMs
• UM Evaluation Process Using LLMs
• UM Expansion with Claude
• Claude Project Setup for Unique Mechanisms

Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.

• Sales Copy Structure Core Training With Multiple Long and Medium Form Examples
• Financial Long Form Example
• Medium Form VSL Breakdowns
• Short Form VSL Breakdowns
• Hooks Training
• ADHD Hook Video Ads
• In-Feed vs. On Page VSLs

Part 5. Brief 2.0

• The old brief vs the New Brief
• The Brief 2.0 Generator (Claude Project)
• Brief Generation Examples

Part 6. VSL Copy Part II

• Setting Up Claude Project Recipes for Long, Medium, 3-7 Minute, and Short VSLs
• VSL Creation Walkthroughs and Examples: Long, Medium, 3-7 Minutes, and Short

Part 7. RMBC II Mid-Course Recap

• Summarizing everything we’ve covered so far, including an explicit breakdown of the processes you just learned and how they fit together

Part 8. Advertorials

• Overview of Advertorials Including Purposes, Common Elements, Why they Vary in Length, and How They Fit Into the Broader Marketing Funnel Context
• Specific Journey Walkthroughs: Meta and Native
• Claude Projects Setup for Generating Endless Advertorials of All Lengths and for All Platforms

Part 9. PDPs (Landing Pages)

• PDP Overview: Different types, different lengths, and different purposes. Understanding why some are essentially long sales letters, and some are very short and basic. Fitting them into the overall A→B marketing funnel journey
• Numerous Breakdowns and Examples – deconstructing their purpose, important elements, etc.
• Using AI to Create Outlines from Winning PDP Structures and then Instantly Generate New Ones

Part 10. Checkouts

• Walkthrough of Multiple Checkout Examples
• Identifying common conversion elements and opportunities for improvement
• Understanding why some are very basic and some are longer

Part 11. Ads

• In-Depth Walkthroughs of Various Ad Styles and Structures on Meta (SPG), Native (Dynh at Adxp), Google (David OConnell), TikTok (Maxwell Finn), and YouTube (Tom Clayson at Tried and True)
• AI Processes for Generating Winning Ad Copy Fast

Part 12. The 15 Factors that Determine Your Funnel Structure

• Gives you a specific set of criteria for evaluating any product or offer you’ll be selling, and then determining the optimal funnel structure to create
• This is insanely powerful and nobody has ever done a training like this to my knowledge

Part 13. Upsells

• Psychology, Strategy, Funnel Economics, and Purposes of Upsells and Cross-Sells
• Multiple Upsell Walkthroughs including a Cleaning Product, Protein Bars, Supplements, Biz Opp, and Info Products
• Claude Project Setup and Examples for Generating Endless Upsells for Any Offer

Part 14. Email Marketing Journeys

• Abandon Carts – Purposes, Economics, and Why people Don’t Buy. Example Flows for Supplements and Book a Call Funnels
• Welcome Series – Purpose, Walkthroughs for eCom Supplement, High Ticket (Consumption), and Digital Course with Push to Book a Coaching Call
• Promotional Sequences – Holiday Promos and Flash Sales with Examples for Supplements, Digital Product (BizOpp Saas). Includes 3 Day Sale, 5 Day Sale (Thanksgiving and Black Friday) and 24 Hour Flash Sale Examples for Both
• Reorder Sequences and Winbacks. Reorder sequences for supplement buyers, Winback Sequences for Supplement Buyers, and SaaS Subscription Cancelers
• Claude Project Setup and Walkthroughs for Generating Endless Email Sequences of Any Type and for Any Product or Service

Who This Course Is For

This course is designed for:

• Copywriters who want to improve performance and efficiency
• Freelancers aiming to scale their income with better systems
• Business owners building or optimizing marketing funnels
• Media buyers and marketers working with paid traffic
• Anyone serious about mastering modern direct response marketing

Why Choose RMBC II Method

What makes Stefan Georgi – RMBC II Method stand out is its focus on systems and real-world execution.

• Covers the full funnel, not just copywriting basics
• Integrates AI workflows for faster production
• Focuses on strategy and structure instead of guesswork
• Built on proven frameworks used in high-performing campaigns
• Designed for scalability across different industries

Conclusion

RMBC II Method by Stefan Georgi is more than a copywriting course — it’s a complete system for building high-performing marketing funnels in today’s digital environment. If you want to create better campaigns, improve conversions, and work more efficiently, this course provides a clear and structured path.

Sales Page: https://www.stefanpaulgeorgi.com/rmbc2-launch/